Project Manager for Mike Johnston's (Founder & President of hjc) LinkedIn Account.
Project Summary
I've been in charge of Mike Johnston's (the President & Founder of hjc) LinkedIn account for 1 year where I've created and posted every Tuesday and Thursday for a total of 110 posts.
I led the hjc founders' LinkedIn account to a growth rate percentage of 3.4% & held an average engagement rate of 6.9% through organic posts, content creation, researching current trends & analytics. This uptick in account engagement has sparked conversations with industry leaders and was the driving force in obtaining new clients.
We first tested Mike's current audience to see when they most frequented LinkedIn and wanted to receive new content on his account. We found most LinkedIn users use the platform in the morning from 8-10 AM.
Mike's LinkedIn posted many different types of content, including promotion for his own work, like this webinar.
We also posted original content used to engage our audience and create conversation around tough but important topics.
