Project Summary
Palestine Children's Relief Fund was looking to maximize their 2022 Giving Tuesday Campaign. As Project Manager, I led PCRF's web development, & creative team raise $62,584.19 on Giving Tuesday (25.2% over their $50,000 goal).
As the project manager, it was my responsibility to oversee the entirety of the campaign, from social media posts, lightboxes design, and email copy.
As a direct result of reaching PCRF's audience at the right time and right places (social media, website, & email) PCRF's 2022 Giving Tuesday campaign saw a 61% increase from their 2021 Giving Tuesday total.
Cadence: Social Media: 2 posts (AM & PM) on Giving Tuesday, Lightbox: up for 13 days (November 19-December 1), Emails: 3 emails - 2 (AM & PM) on Giving Tuesday, and 1 the day after (AM).
PCRF ran an email campaign centred around Giving Tuesday and I was tasked to write the email copy for 3 separate emails (pre-Giving Tuesday, the day of, and the day after Giving Tuesday).
PCRF ran a lightbox that I designed, which popped up on their landing page when a user first entered the website. The campaign was such a success that PCRF decided to keep their Lightbox up for two days after Giving Tuesday and raised an extra $10,000 in that timeframe. The PCRF team was ecstatic with the results and asked for a second design to create a Lightbox for their holiday campaign.
